BUILD Connection

Join and receive 1 tip every Monday to BUILD connection one conversation and collaboration at a time.

What We Do

BUILDTM Connection

The BUILD framework incorporates five key components identified as enablers for change and drawing out the best of each individual. The unique  experiential evidence based events exploring Belonging, Understanding, Identity, Leadership, and Difference result in behaviour change which results in enhanced connection, improved relationships, and higher satisfaction with life.

Courses and Conversations

We are experts in virtual and in-person courses, coaching, and conversations. Our experiences create ripples all over the world with individuals, teams, and organisations reporting that they 'feel more human,' 'feel alive,' 'are more connected to others at work,' 'are more understanding.' We can work with you on strategy, implementation, and project management for diversity and inclusion, leadership development, and advanced conversation skills.

Experiential learning

Why use 1000+ slides when one second can create the understanding and change desired? Having researched, investigated, and attended '000s of hours of training in professional, academic and lay settings, we advocate for experiential learning as being the best way to for imparting information. Our advanced facilitation, mediation, and coaching skills result in embodied learning resulting in behaviour change. 

The Amplify ApproachTM

Meet Our Founding Convenor and Conversation Architect

Saiyyidah Zaidi (pronounced say-ee-dah, meaning female leader) is an experienced coach, facilitator, and supervisor. She is a firm believer that ‘words create worlds’ and that by considering the language of conversations in the DEI space we are able to use connection as the departure point rather than difference. The simplicity of this approach...

Meet Saiyyidah

Meet Our  Conversation Mediator

Ian Stone is an accredited civil and commercial mediator. Due to his father’s military career Ian spent most of his formative years growing up abroad, constantly moving home and starting new schools usually in Europe and the Far East where he found himself as part of a minority group either due to language barriers or ethnicity...

Meet Ian

"Diversity is being invited to the party. Inclusion is being asked to dance. Belonging is helping to choose the music. Understanding is knowing that you won’t like all the music… and still staying at the party."

Saiyyidah Zaidi (the first sentence was said by Verna Myers, the second sentence's source is unknown. Saiyyidah added understanding).

Discover The Ambition

Think About This Podcast 

In this podcast Saiyyidah speaks with Jon Berghoff, founder of Xchange Approach, about the ambition for the community of the Centre for Belonging and Understanding. 

'with Saiyyidah'


Get familiar with the people in Saiyyidah's network. Originally started as a 'pet project' it soon became clear that the 'with Saiyyidah' podcast is an intrinsic part of the Centre. You will find a voice that you can resonate with, and if you don't please contact us so we can correct that! 

"If one person does not belong, we all do not belong."

- Saiyyidah Zaidi 

The Amplify ApproachTM


Our highest hopes for you at the Centre are to enable you to be an advocate for yourself, an ally for others, and an ambassador for the work, all set with a clear ambition. 

We believe that through this approach a deep sense of belonging and understanding is cultivated. Access your free training on the Amplify ApproachTM below.

Find Out More

'Words Matter'


We believe 'words create worlds.' We have a great deal of respect for the work done in the past in the diversity, equity, and inclusion space that has helped us to get to this unique point in time. And for that we are grateful. It is time for a new conversation. Words matter. Find out more about why the words diversity, equity, and inclusion no longer serve us. Discover the new language of belonging and understanding. 

Take the training

'The 7 Types of Conversation'


From being a reflective being and having a conversation with yourself, to working with others in small groups or large teams, being aware of the elements involved in each conversation enables you to evolve in your own belonging and understanding as well as cultivating it for others. With this course you will discover more about your own identity, leadership skills, and how to explore cognitive (thinking), demographic (identity markers e.g. ethnicity, age, location), and experiential (e.g. education, hobbies, travel). Increase your awareness of the impact of the different types of conversation today.


Learn more

"When we make a conscious decision to unlearn what is no longer serving us and learn a new way to support changing our thoughts, actions and behaviour we take accountability for creating a new world. A world where we can live, love, and learn from each other. The Centre's work is making global change. I've personally shared it in at least 3 countries."

- Natalie Alcantara, Chief Inspirer, ION

Delivering one BUILD Connection tip every Monday

Join subscribers and get the "BUILD Connection" weekly to receive 1 actionable idea on how you can develop deeper connection for your self, your team, and your organization.